Green Screen – Thing Everyone Does. Should You?
COVID-19 crisis presents an unprecedented challenge in a decade for the event industry, numerous events were being postponed or even cancelled. But fortunately, many marketers pivot to virtual events and it has been turned up as the latest trend in the worldwide event industry. To bring your virtual event to a whole new level, green screen technology creates any virtual environment with an unbelievable sense of authenticity that directly integrates your theme.
What is a green screen?
A green screen is a green backdrop placed in the background and chroma keying helps to digitally cancel out the green color and replace it by the desired content. Its distinctive color prevents the skin or hair from being filtered out in the final video as green doesn’t match any skin tone or most of the hair color. Therefore, you should also avoid wearing green and reflective clothing as you will result in the clothes being keyed out.
How does green screen benefit your virtual events?
Creativity and Enhancement
Green screen opens up creativity and you’re only limited by your imagination. There are so many amazing effects that can be applied to green screens to show your content in a unique way and to make your event stand out from the crowd in the virtual world.
Branding Opportunities
With a green screen, it’s not difficult to organize an event that is customised to your business. You can develop an ideal and quality setting with the company's logo and brand colors to tell your brand personality through different creative means. It’s also the greatest way to show your professionalism through the video footage and audience experience.
Illustration
To keep your audience from getting lost in thought, visual explanations can be added into the background, for instance, the data and information shared by the guests and the highlights of the event. This allows audiences to have better comprehension and understanding.
Lighting
Having a consistent lighting setup can be a difficult task when shooting. Using a green screen is an excellent solution as it helps to block out the ambient light and provide consistency.
Time and Cost Effectiveness
Holding an event on a green screen saves time and cost as the background can be easily set up by digital generation. You don’t need to spend time sourcing venues and assembling different sets and backgrounds to achieve a desired setting. Additionally, you can insert the same scene even if your guests are in multiple locations to remain consistent.
Timeless
You can revisit the past content for your future project. In addition, you can always improve the existing video by adding new ideas and elements to it.
To wrap up
As more and more event shave gone partially or completely virtual, marketers need to pay more efforts to make their own ones stand out and deliver exceptional experience. Green screen technology is definitely a powerful tool to bring your virtual event to a next level.
New to green screen? We know what works and what doesn’t. Drop us a line and we can explore the opportunity together!
